iTV by Apple - THE FUTURE of TELEVISION on DEMAND

ahhh, the future of tv is near, we'll soon be able to choose our tv shows and movies we want to watch...now that Apple CEO Steve Jobs is the primary shareholder of Disney, which owns ABC/ESPN, seems quite interesting how much influence he now plays...if we thought iPod changed how we thought about music, wait until we see what iTV will do...

Jobs also offered a sneak peek at the company's plan to use a sleek silver box to wirelessly connect the PC to the living room TV. The box, temporarily called "iTV," will cost $299, and will be available before April 2007, Jobs said. But the company did not detail how iTV will work. (More on Apple's announcement).

- excerpt from money.cnn.com

Apple also said users will soon be able to watch the movies on TV with the upcoming release of a new product dubbed the iTV player.

"We believe the iTV concept could make AAPL (Apple) a bigger player in the digital home," UBS analyst Ben Reitzes wrote in a research note after Apple's announcement.

- excerpt from money.cnn.com

San Francisco—September 12, 2006—Apple® today announced iTunes® 7, the most significant enhancement to the world’s most popular music jukebox and online music and video store since it debuted in 2001. iTunes 7 delivers stunning new features such as the new album and Cover Flow views of music, TV shows and movies, enabling users to quickly find titles in their library as well as casually browse through and re-discover titles they already own. In addition, the iTunes Store (www.itunes.com) is now offering over 75 movies from Walt Disney Pictures, Pixar, Touchstone Pictures and Miramax Films, that customers can purchase and download to watch on their computers and iPods, and soon on their flat screen televisions with Apple’s upcoming iTV* player. Movies will become available on the iTunes Store the same day they are released on DVD, with new releases priced at $12.99 when pre-ordered and during their first week of availability, and $14.99 thereafter, and library titles available for just $9.99 every day.
* iTV is the project’s internal code name and will not be the final product name.

excerpt from apple.com